Introduction to Economic Development Certificate Program

Location & Dates, Registration & Payment

General Course Information

CALED is partnering with the California Academy for Economic Development, the California State University, Fresno, the Division of Continuing and Global Education, and the University Business Center, to bring you the Introduction to Economic Development Certificate Program. This certificate program is designed as an introductory course for people who are generally interested in knowing more about how local economic development works, as well as for those people whose responsibilities include economic development assignments.

Four days of everything you ever wanted to know about economic development. Take advantage of this in-depth interactive opportunity to discuss all aspects of economic development, including strategies, marketing, financing, incentives, business retention, business recruitment and resources. Attendees will get the opportunity to receive a professional certificate of completion in local economic development.

The course instructors and presenters are practicing professionals in local and state economic development who bring a great mix of knowledge and practical experience to the course insuring a large dose of reality. This is the only course of its kind offered in California and is your once a year opportunity to learn more about economic development.


In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.

Course Topics Include:

  • How to market your community
  • Developing an economic development strategy
  • Basic and advanced financing techniques
  • Pros and Cons of using incentives
  • Business retention, expansion and creation techniques
  • Community assessment and planning
  • Marketing & Attraction
  • Redevelopment
  • Entrepreneurship & Small Business Strategies
  • Ethics

Who Should Attend:

  • Candidates for IEDC certification
  • Professionals new to the field of economic development
  • Anyone who wants to learn the basics of economic development
  • Practicing ED professionals who want a refresher course on the basics
Agenda: Introduction to Economic Development Certificate Program
October 19-22, 2015 

Fresno State University

Monday, 9:00am-4:15pm 

  • 9:00am-10:15am Welcome, Introductions & Defining E.D. – Mike Dozier, Director, Fresno State University and Gurbax Sahota, President & CEO, CALED
  • 10:15am-11:30am Economic Development & Customer Service – Terry Plett, Contract Training Coordinator, Merced College
  • 11:30am-12:30pm Lunch
  • 12:30pm-3:00pm Strategic Planning – Judie Scalise, Principal, ESI Corporation
  • 3:00pm-3:15pm Break
  • 3:15pm-4:15pm Economic Impact Analysis – Antonio Avalos, Director, Fresno State University
  • 6:00pm Networking & Welcome Reception – Location T.B.D.

Tuesday, 9:00am-4:45pm  

  • 9:00am-9:30am Morning Welcome & Recap – Mike Dozier, Director, Fresno State University and Gurbax Sahota, President & CEO, CALED
  • 9:30am-11:30am Economic Development Finance – Dan Bronfman, President, Growth Capital Associates, Inc.
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Real Estate Development and Reuse – James Simon, Principal, Rosenow Specavek Group, Inc.
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Community/Neighborhood Development- Ralph Lippman, Executive Director, CA Community Econ. Dev. Assn. and Glenn Sanada, Director of Training & Technical Assistance, CA Community Econ. Dev. Assn.

Wednesday, 9:00am-4:45pm 

  • 9:00am-9:30am Morning Welcome & Recap – Mike Dozier, Director, Fresno State University and Gurbax Sahota, President & CEO, CALED
  • 9:30am-11:30am Workforce Development – Blake Konczal, Director, Fresno County Workforce Investment Board
    Invited: Bruce Stenslie, President & CEO, Econ. Dev. Collaboration of Ventura County
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Business Retention & Expansion – David Lyman, Ph.D., Manager, Bakersfield Convention & Visitors Bureau
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Marketing & Attraction -  Shelley Burcham, Vice President-Client Services, San Joaquin Partnership, Inc.
    Tim Kelley, President & CEO, Imperial Valley EDC

Thursday, 9:00am-5:00pm 

  • 9:00am-9:15am Morning Welcome & Recap – Mike Dozier, Director, Fresno State University and Gurbax Sahota, President & CEO, CALED
  • 9:15am-11:15am Entrepreneurship & Small Business Development Strategies – Chuck Wolfe, Principal, Claggett Wolfe Associates
  • 11:15am-12:00pm Lunch
  • 12:00pm-2:00pm Managing the Economic Development Organization – Lee Ann Eager, President & CEO, Fresno County EDC
    Sandy Person, President, Solano EDC
  • 2:00pm-2:15pm Break
  • 2:15pm-4:15pm Ethics & Economic Development – Jim Schmidtke, Ph.D., Ethics Professor, Fresno State University
    Ryan Sharp, Director-Center for Strategic Econ. Research, SACTO
  • 4:15pm-5:00pm Q&A, Wrap Up, & Exam

**Lunch and afternoon snack break are provided each day. Agenda is subject to change.

Location & Dates:
California State University, Fresno – CAMPUS MAP
University Business Center
Craig School of Business
5245 N. Backer Fresno, CA 93740-8001
October 19-22, 2015

Register Now


Member rate is $700* (you must be the listed member in CALED)
Non-member rate is $800* (includes one-year Associate Membership in CALED)

Please make check payable to California State University Fresno, Foundation

Send check payment to:

Economic Development Certificate Program
University Business Center
Craig School of Business
5245 N. Backer M/S PB 5
Fresno, CA 93740-8001

To pay by Visa or Mastercard, please call 559-278-2352

*Scholarships are only available to CALED Members in good standing. You must meet all the Scholarship Criteria in order to be considered. To apply for a scholarship, please click here and apply by September 5, 2014.

Hotel & Airport Information

Holiday Inn Express
650 W. Shaw Avenue
Clovis, CA 93612

Homewood Suites by Hilton
835 Gettysburg Avenue
Clovis, CA 93612

Fresno Yosemite International Airport
5175 E. Clinton Way
Fresno, CA 93727

For more information and/or to sponsor this event, contact My Kristy Nong, Manager of Administration & Member Activities at 916-448-8252, ext. 13.

Comments are closed.