Introduction to Economic Development Certificate Program

Location & Dates, Registration & Payment

General Course Information

CALED is partnering with the California Academy for Economic Development, the California State University, Fresno, the Division of Continuing and Global Education, and the University Business Center, to bring you the Introduction to Economic Development Certificate Program. This certificate program is designed as an introductory course for people who are generally interested in knowing more about how local economic development works, as well as for those people whose responsibilities include economic development assignments.

Four days of everything you ever wanted to know about economic development. Take advantage of this in-depth interactive opportunity to discuss all aspects of economic development, including strategies, marketing, financing, incentives, business retention, business recruitment and resources. Attendees will get the opportunity to receive a professional certificate of completion in local economic development.

The course instructors and presenters are practicing professionals in local and state economic development who bring a great mix of knowledge and practical experience to the course insuring a large dose of reality. This is the only course of its kind offered in California and is your once a year opportunity to learn more about economic development.


In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly.

Course Topics Include:

  • How to market your community
  • Developing an economic development strategy
  • Basic and advanced financing techniques
  • Pros and Cons of using incentives
  • Business retention, expansion and creation techniques
  • Community assessment and planning
  • Marketing & Attraction
  • Redevelopment
  • Entrepreneurship & Small Business Strategies
  • Ethics

Who Should Attend:

  • Candidates for IEDC certification
  • Professionals new to the field of economic development
  • Anyone who wants to learn the basics of economic development
  • Practicing ED professionals who want a refresher course on the basics
Agenda: Introduction to Economic Development Certificate Program
October 27-30, 2014 

Fresno State University

Monday, 9:00am-4:30pm 

  • 9:00am-10:00am Introduction to Course – Mike Dozier, Director, Fresno State University and Gurbax Sahota, President & CEO, CALED
  • 10:00am-12:00pm Strategic Planning – Judie Scalise, Principal, ESI Corporation
  • 12:00-1:00pm Lunch
  • 1:00pm-2:00pm Regional Collaboration – Mike Dozier, Director, Fresno State University, Office of Community & Econ Dev
  • 2:00pm-2:15pm Break
  • 2:15pm-4:30pm Business Retention and Expansion – David Lyman, Ph.D, Manager, Bakersfield Convention & Visitors Bureau
  • 4:30pm Wine & Cheese Welcome Reception

Tuesday, 9:00am-5:00pm  

  • 9:00am-9:30am Morning Welcome & Recap – Mike Dozier, Director, Fresno State University and Gurbax Sahota, President & CEO, CALED 
  • 9:30am-10:30am Workforce Development – Blake Konczal, Fresno Workforce Investment Board
  • 10:30am-10:45am Break
  • 10:45am-12:00pm Workforce Development – Bruce Stenslie, President & CEO, Econ Dev Collaboration of Ventura County
  • 12:00pm-1:00pm Lunch
  • 1:00pm-2:45pm Real Estate Development and Reuse – James Simon, Principal, Rosenow Specavek Group, Inc.
  • 2:45pm-3:00pm Break
  • 3:00pm-5:00pm Community/Neighborhood Development- Alexa Smittle, Senior Associate and Shareholder, Rosenow Specavek Group, Inc.

Wednesday, 9:00am-5:15pm 

  • 9:00am-9:30am Morning Welcome & Recap – Mike Dozier, Director, Fresno State University and Gurbax Sahota, President & CEO, CALED
  • 9:30am-12:00pm Economic Development Finance – Janet Coe, Economic Development Manager, City of Anaheim and Dan Bronfman, President, Growth Capital Associates, Inc.
  • 12:00pm-1:00pm Lunch
  • 1:00pm-3:00pm Marketing & Attraction – Bob Cooper, Economic Development Manager, City of Henderson
  • 3:00pm-3:15pm Break
  • 3:15pm-5:15pm Ethics –  and Dr. Jim Schmidtke, Fresno State University and John Raymond, Director of Community & Economic Development, City of Palm Springs

Thursday, 9:00am-4:00pm 

  • 9:00am-9:30am Morning Welcome & Recap – Mike Dozier, Director, Fresno State University and Gurbax Sahota, President & CEO, CALED
  • 9:30am-12:00pm Entrepreneurship & Small Business Development Strategies – Chuck Wolfe, Principal, Claggett Wolfe Associates
  • 12:00pm-1:00pm Lunch
  • 1:00pm-3:00pm Managing the Economic Development Organization – Greg O’Sullivan, Consultant, Economic Development On Call and Carrie Rogers, Vice President of Business Assistance & Development, Los Angeles County EDC
  • 3:00pm-3:15pm Break
  • 3:15pm-4:15pm Economic Impact Analysis (optional session-not required for IEDC Certification) – Dr. Antonio Avalos, Dept. of Economics, Fresno State University
  • 4:15pm-5:00pm Wrap Up & Survey

**Lunch and afternoon snack break are provided each day.

Location & Dates:
California State University, Fresno – CAMPUS MAP
University Business Center
Craig School of Business
5245 N. Backer Fresno, CA 93740-8001
October 27-30, 2014

Registration is closed at this time
Click Here to Register


Member rate is $700* (you must be the listed member in CALED)
Non-member rate is $800* (includes one-year Associate Membership in CALED)

Please make check payable to California State University Fresno, Foundation

Send check payment to:

Economic Development Certificate Program
University Business Center
Craig School of Business
5245 N. Backer M/S PB 5
Fresno, CA 93740-8001

To pay by Visa or Mastercard, please call 559-278-2352

*Scholarships are only available to CALED Members in good standing. You must meet all the Scholarship Criteria in order to be considered. To apply for a scholarship, please click here and apply by September 5, 2014.

Hotel & Airport Information

Holiday Inn Express
650 W. Shaw Avenue
Clovis, CA 93612

Homewood Suites by Hilton
835 Gettysburg Avenue
Clovis, CA 93612

Fresno Yosemite International Airport
5175 E. Clinton Way
Fresno, CA 93727

For more information and/or to sponsor this event, contact My Kristy Nong, Manager of Administration & Member Activities at 916-448-8252, ext. 13.

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